Unsubscribes and data deletion requests
One-click unsubscribe
Every email sent from a client contains a footer unsubscribe link specific to that subscriber. Once used, the subscriber is left out of that client's future sends.
The data deletion request
There is a dedicated public page for GDPR data deletion requests. The page works based on the client identifier passed through the link in the email footer, not as a generic form accessed directly.
The data deletion link only works correctly when it starts from the footer of an email actually received from a client. If someone reaches the page without that link, they are directed to write directly to the privacy contact address for manual processing.
What you configure at the client level
- Physical Address, under Settings, Email Sending: the physical address shown in the footer, required for CAN-SPAM compliance
- Privacy Policy URL, under Settings, Email Sending: the link to the privacy policy, shown in the email footer
Frequently asked questions
How does a recipient unsubscribe from a newsletter?
Every email you send includes a one-click unsubscribe link in the footer, tied to that specific subscriber and client. Once it is used, the subscriber no longer receives emails from that client.
How does a recipient request deletion of their data?
From the footer of the email they received, using the dedicated data deletion link. The link automatically includes the client identifier, so the request is processed for the correct list.
Articles in the same category
- GDPR consent on subscription forms
Hosted forms are embedded on the client's site with an iframe. The GDPR Consent toggle adds a required checkbox before the form can be submitted.