Reports & analytics
Open, click, and bounce metrics, plus a comparison across clients.
The key metrics on the Analytics page
An open rate above 30% and a click rate above 5% count as good; complaints above 0.1% risk a penalty from Gmail or Yahoo.
4 min readRead
How to read the 30-day trends
The comparison table shows the open rate and click rate side by side, so you can quickly see which campaign or account needs attention. On a self-service account, it shows a single row.
3 min readRead
I cannot see my opens and clicks
A report on zero looks the same whether the list is dead or tracking is off. How to tell them apart and what to fix.
2 min readRead