What the AI assistant does and does not do
The assistant writes emails for you, based on what it knows about your brand. It does not decide on its own what goes out to your subscribers.
Four things it never does
These rules sit above anything you write in your instructions. They cannot be switched off.
- It does not make things up. Prices, offers, deadlines, guarantees, product names, dates and web addresses come only from what you gave it. If something is missing, it asks you
- It sends nothing. No emails, no publishing, no starting automations. Everything it produces stops at your approval
- It does nothing with an effect unless you ask. A draft, an image, a scheduling proposal, all come on request and stay visible for approval
- It says when it does not know. When it lacks a fact about your brand, it says so instead of improvising
How much you let it do: three levels
The level is chosen in Reglaje asistent and reaches it as an instruction, not only as a restriction.
- Suggest: proposes text and ideas in the conversation, without creating drafts or images
- Draft: writes drafts, generates images, saves the campaign to the list
- Draft plus scheduling: on top of the above, it can send the campaign for your approval
The actual send to subscribers stays yours on all three levels.
Where it takes what it knows from
When it writes, it reads in this order: the brand profile, your free-text instructions, the facts in memory, the documents in Knowledge. Each has its own article.
Your instructions go in word for word, untrimmed. They can change tone and structure, but they cannot rewrite the four rules above.
What happens if you gave it nothing
The rules about form hold even on an empty account: length, how it addresses people, a short subject, no emoji. Facts are another story.
In a test on an account with no documents in Knowledge, the email came out correct in form and with no real fact in it. The gap was filled with plausible things: an activity the brand never had, a shared memory that never happened. All written convincingly.
Before the first email, give it the facts. An assistant with no raw material does not go quiet, it fills the gap.
How you work with it in practice
It can work for a minute across several steps. Stay on the page for all of it: if you navigate away, the work does not continue in the background. And save the draft explicitly at the end, otherwise what it did is lost.
The safe order: you ask, you wait on the page, you save the draft, then you look at Activity.
Articles in the same category
- How to create a campaign draft
Campaigns are created from the Drafts page, not from Campaigns. Name it at the start, because a scheduled campaign can no longer be renamed.
- The block editor and the AI assistant
How to edit a draft from blocks, where the assistant's voice is configured, and why the signature does not change retroactively.
- Who you send to: everyone, a segment, or tags
The three targets in the draft screen, why ticking several tags widens your list instead of narrowing it, and how to read the counter.