Sending and scheduling a campaign
Once the draft is ready and you have tested it in your inbox, two decisions remain: who you send to and when. Before both, one condition.
Before anything else: at least one active subscriber
A campaign only goes to the active subscribers in your account, so the natural order is subscribers first, campaign second. On the draft page, under „Trimite către”, it says how many there are. „Se trimite către toți cei 0 abonați activi” means you have nobody yet: go to Abonați, add them by hand or by import, then come back to the draft. The number updates on its own.
With zero subscribers, the „Trimite acum” button stays active, even though the dialog warns you that no email will be sent. If you press it, the campaign is marked „Trimis” with zero recipients, disappears from Drafturi and cannot be sent a second time. Until this is fixed, do not press it on zero. If it has already happened, the „Duplică” icon on its row in Campanii makes a fresh copy in Drafturi, content included.
Who you send to
The choice is made under Trimite către, with the three targets covered in their own article. Check the recipient count before going further and compare it with the number you expected.
Check too that the tag is the right one, not a neighbouring one. On a real campaign there were two nearly identical tags, one with 16 people and one with 15. The email opened with „last year you signed up”, which was false for the sixteenth person, who came through a form in the current year. The difference between the two numbers was exactly the person the text did not fit.
When you send
„Trimite” starts the campaign right away. „Programează” asks for the date and the time, in your local time: the day cannot be in the past, and the time must be at least two minutes ahead. The platform checks every five minutes which campaigns are due, so the email leaves within a few minutes of the chosen time, not on the second. If another campaign with the same subject is already scheduled for the same time, the second one is refused until you cancel the first.
„Programează” does not check the target. If you chose „Etichete” without ticking one, or „Un segment salvat” without picking the segment, the „Trimite” button stops you, but „Programează” does not, and at the chosen time the campaign goes to every active subscriber. Until this is fixed, look at the number under „Trimite către” before you schedule.
Two things to check on the date and the time, both learned the hard way.
The day of the week, not just the date. A plan written as „Monday the 25th” can have the wrong date. Look at the weekday, not only the number.
The hour follows the people receiving it. A list of people learning something reads in the evening, a list of companies in the morning. Choose the hour for them, not out of your own habit.
What happens once you press it
The campaign moves to the Campanii list with its status: „Programat” if you gave it a time, „Se trimite” and then „Trimis” if you pressed „Trimite acum”. The name can no longer be changed from this point, so it is worth setting correctly from the start.
A scheduled campaign can be moved or stopped. In Campanii, click its row, then the three-dot menu in the corner: „Reschedule” changes the time, „Cancel Campaign” stops it for good. That page is in English for now. A cancelled campaign shows as „Respins” and cannot be sent any more; if you still want it, „Duplică” makes a fresh copy in Drafturi.
The segment is recalculated at send time, not at scheduling time. Anyone unsubscribing in between drops out on their own, anyone gaining the tag comes in. So the final number can differ slightly from the one you saw when scheduling.
The number sent can be lower than the preview
At send time, the platform automatically removes three groups on top of what your target says: anyone in the middle of an automation, anyone who came in transactionally without newsletter consent, and anyone who already received this campaign in an earlier attempt.
That is normal and shows in the report. It becomes a problem only when the difference is large, which usually means you started an automation and sent a campaign to the same people on the same day.
If the list has many new addresses: „În pauză”
When the campaign has more than 50 recipients you have never sent anything to from ClevMail, it goes out in two steps: first to the people who have received from you before, plus the first 50 new addresses, and the campaign moves to „În pauză”. After an hour, the platform reads the bounces, complaints and unsubscribes from that batch: if they are within limits, the rest goes out on its own; if not, the campaign stays „În pauză” and does not resume by itself, and the list needs cleaning before going further. The same logic as in the article on your first campaign on a new domain, applied automatically: a small batch, read, then the rest.
Articles in the same category
- How to create a campaign draft
Campaigns are created from the Drafts page, not from Campaigns. Name it at the start, because a scheduled campaign can no longer be renamed.
- The block editor and the AI assistant
How to edit a draft from blocks, where the assistant's voice is configured, and why the signature does not change retroactively.
- Who you send to: everyone, a segment, or tags
The three targets in the draft screen, why ticking several tags widens your list instead of narrowing it, and how to read the counter.